Atomic Wings Celebrates Impressive Q3 Growth; Over 100 Units Signed Across the Country in 2023

NEW YORK CITY, NY – Atomic Wings, the rapidly expanding chicken wing franchise, is soaring to new heights in 2023. As the third quarter wraps up, the brand is on the brink of a significant milestone – over 100 units signed. With 15 units currently operational and another 10 under construction set to open this year, Atomic Wings is making its mark in the QSR industry. The brand has announced its expansion into several states, including Missouri, Indiana, Illinois, Texas, Arkansas, Virginia, North Carolina, Minnesota, North Dakota, South Dakota, Ohio, Iowa and Tennessee, with flagship locations in each state to spur growth.

"We aim to be the next big thing, and we've achieved this through organic natural growth, primarily driven by word of mouth,” said Atomic Wings CEO Zak Omar. “This distinguishes us from competitors who rely heavily on venture capitalist funding. Our growth is a testament to the excitement and loyalty of our consumers and those who want to be a part of our journey.”

And, so far this year, there has been a lot to be excited about for Atomic Wings. After launching a ghost kitchen in Illinois, the brand witnessed phenomenal sales, prompting the opening of two more units in Champaign and Avondale, IL. Additionally, in a series of pioneering moves, Atomic Wings is set to introduce the first drive-thru wing spot in Houston later this year, as well as set up shop inside a Walmart in Missouri. 

"We believe these are fantastic opportunities to expand our brand visibility and offer consumers a chance to savor our delicious offerings," Omar said.

Atomic Wings’ strategy looking ahead is not just about expansion — it's also about refining its offerings. The brand has streamlined its menu, focusing on its core products: wings, tenders and boneless wings, while also prioritizing innovation around those items. The recent introduction of flatbreads, for example, using the all-natural boneless chicken, has been met with enthusiasm. 

Despite challenges in the QSR industry and broader economic concerns, Atomic Wings remains committed to offering value-added products. "When people think of Atomic, they see us as a premium product, yet we remain affordable for the everyday customer," Omar said.

The company is also launching its Atomic Wings 2.0 remodel program later this year, featuring a completely fresh look that stays true to its New York roots. The updated design, which was created in partnership with an industry-leading firm, includes a dedicated station for pickup orders in response to the increased demand for third-party delivery services, as well as a new logo, lighting and seating. Atomic Wings also introduced a new mobile app this year, featuring the brand's first loyalty and rewards program, as well as a redesigned website and a new POS platform. 

"Our new remodel sets Atomic Wings apart in the industry, offering a cozy and inviting atmosphere for friends and family to enjoy," Omar said. "The updated design is not only visually appealing but also streamlines the ordering process, providing an enhanced experience for both customers and franchisees."

With its ambitious growth trajectory, unwavering commitment to quality and innovative initiatives, Omar says the team is confident that Atomic Wings is poised for even greater achievements in the coming years.

"As we continue to grow, we're excited for more people to experience the Atomic Wings difference," Omar said. "Our journey doesn't stop at the 100-unit mark. We have a vision, and there's immense interest in our brand. I foresee Atomic Wings becoming a dominant player in the QSR industry." 

The total investment necessary to begin the operation of an Atomic Wings restaurant is $155,900 to $338,500. The total investment necessary to begin the operation of a multi-unit developer business for a required minimum of three Atomic Wings franchises is $197,900 to $381,000. For more information, visit https://atomicwingsfranchising.com/. 

ABOUT ATOMIC WINGS

Atomic Wings was created in 1989 with a mission to share authentic New York-style Buffalo wings with the world. Now, with dozens of restaurants open in the U.S., Atomic Wings is setting its sights on nationwide growth. In addition to its existing locations in New York and Maryland, Atomic Wings has additional units signed to open in Arizona, Nevada, California, Indiana and Texas. The brand is led by owners and brothers Zack and Ray Omar and offers customers fresh, never frozen, natural and hormone-free chicken wings hand-tossed in 14 proprietary sauces, a classic menu, a welcoming dining experience and a commitment to quality. For more information about Atomic Wings, please visit https://www.atomicwings.com/franchising