FastCasual.com: Atomic Wings adding drive-thru

In a recent interview with FastCasual.com, Atomic Wings CEO, Zak Omar discusses the growing desire in the wing industry for drive-thrus, announcing the addition of its first drive-thru in Hagerstown, Maryland. Omar stated that as the industry continues to change following the pandemic, the added level of convenience is becoming a necessity.

"Brands everywhere have been adding extra lanes to their drive-thru, while dine-in spaces are getting smaller and smaller," he said. “That is where the demographics are headed in America. We want quick service, and we want it faster than ever.”

Atomic Wings will be the first major wing restaurant franchise to offer a drive thru, and in addition to this innovation and top-notch consumer experience, Omar said everything about his business model has been streamlined to make franchise owners more profitable.

"From the buildout to the service model, Atomic Wings has developed a system that allows owners to recoup their investments and grow faster," he said. “Franchising an Atomic Wings requires minimal space and has great adaptable systems in place that are ready to replicate. Atomic Wings deliberately kept the buildout costs low enough so that franchisees can recoup their investment in about three years, making them much more profitable much quicker.”

The total investment to begin operation of an Atomic Wings restaurant is $155,900 to $338,500.

You can read the full article here.