Paris Baguette Leverages Quality and Connection To Develop Strong Customer Base

Paris Baguette, the global bakery café franchise with over 150 units in the U.S. alone, has successfully built a loyal customer base by providing a level of product quality and guest service that is hard to find elsewhere. As the go-to neighborhood bakery café in many communities, Paris Baguette has become ingrained in guests’ daily lives, celebrations and time spent with loved ones.

“Our pastries and breads are freshly baked and cakes made on-site at each café, which gives us a point of differentiation,” explained Chief Marketing Officer Cathy Chavenet. “We work with high-quality ingredients, and we stay seasonally relevant. That all plays into what our guests are looking for, and it drives their motivation to return to their neighborhood Paris Baguette.”

The quality and flavor profile of Paris Baguette’s bakery goods stands out; from the buttery notes in every bite of a croissant to the signature soft cream and fresh fruit used in cakes, guests can taste the level of expertly crafted quality. This alone elevates Paris Baguette above the competition, however the experience of each visit also plays a crucial role in drawing guests back.

Being a French-inspired bakery café, Paris Baguette has a touch of European flair that runs through all aspects of the guest experience. In addition to the product quality, each café location incorporates rich colors, bright lighting, a welcoming atmosphere and beautiful pastry displays.

“The look and feel of the cafe environment makes the experience very immersive,” added Chavenet. “When you walk in, there is a 360-degree presentation throughout the café. You see this amazing lineup of pastries and breads, as well as beautiful showcases of cakes, cake slices and sandwiches & salads. All of these delicious bakery items can be accompanied by one of our signature Lavazza® coffees”

To sweeten the experience, the Paris Baguette marketing team has also developed a comprehensive calendar that recognizes seasonal demand and micro-holidays. As the seasons change or an opportunity to spark unexpected joy among guests arrives, the team is ready to surprise and delight with a new menu item or special promotion.

“We’ve tapped into National Coffee Day, National Cake Day, and National Croissant Day, to highlight a few of the many ways we celebrate with our guests throughout the year,” explained Chavenet. “Leaning into some of the micro-holidays has allowed us to bring a little extra joy to our loyalty members and reward them for their business above and beyond their general spend.”

In their celebration of micro-holidays and seasonal trends, Chavenet says the Paris Baguette team is always focusing on what is trending, exciting and relevant to the guest. A combination of traditional seasonal and holiday flavors as well as some innovative and refreshing menu items ensures each bakery café has something differentiated to offer every guest.

The success of the direction, strategy and programs has been clear. In 2023, the loyalty database grew by over 60%, and active membership increased by 50% in the fourth quarter alone. Paris Baguette has also reaped the benefits of their careful planning through positive guest count with over +15% guest traffic increase in 2023 compared to 2022. All of this growth is a clear indication that guests recognize when their needs are being considered and addressed, and they are willing to buy into a brand even more passionately when these demands are met.

By carefully considering timing and leaning into appropriate events and celebrations, Paris Baguette has laid a systemwide foundation that empowers franchisees to make the most of a guest’s every visit, cultivating a deeper connection to the brand that solidifies affinity and loyalty for a long-lasting relationship.

To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or https://1851franchise.com/parisbaguette.