Paris Baguette Targets Utah as the Next Development Market in Their Aggressive Growth Plan

Paris Baguette, the global bakery café concept with over 4,000 units worldwide and over 150 open in the U.S., has identified Utah as their next target for growth. As they working toward reaching the 1,000-unit mark in the States by 2030, the brand sees Utah as a crucial component of the plan, with room to add six to eight new units. Currently, Paris Baguette is focusing intently on real estate in Salt Lake City East, Cottonwood Heights, Sandy, Riverton and Lehi.

“With over 120 signings year-to-date, we’re seeing incredible growth for the concept in the States,” explained Eric Lavinder, chief development officer. “The Paris Baguette model is strong, and people are noticing. In addition to increased activity in the franchise development pipeline, our stores are seeing incredible traffic and revenue numbers.”

Paris Baguette consistently stands out within the markets they enter thanks to their made-fresh-daily cakes, breads and pastries. Unlike other café concepts that have moved toward shipping in frozen and other pre-made goods, Paris Baguette continues to meticulously hire and train bakers, cakers and baristas to deliver deliciously fresh baked goods and coffee beverages. Because of this, the concept has sustained their growth and continues to draw guests in, even in less-than-certain economic times.

Recently, Paris Baguette’s ongoing development efforts have been driven by their commitment to growth and adaptation internally. By continually refreshing the menu with fresh, seasonal flavors, updating their mobile app and bringing PB Rewards members new offerings, and adjusting in-café processes to create an even better experience for both the franchisees and the guests, they are driving buzz around the brand, building excitement for entrepreneurs looking to break into the bakery café industry.

“We are not the only bakery café concept in the industry, but we’re the only one approaching menu development, craftsmanship and guest experience in the way we are,” explained Lavinder. “As your neighborhood bakery café, we strive to create a system that empowers franchisees to become pillars in the area, serving as a hub for guests seeking delicious cakes, savory breads, sweet treats and comforting beverages. The careful work that the entire system has put into maintaining the Paris Baguette experience is a key driver of the growth we’re currently seeing.”

With 100-plus franchises awarded and almost 40 bakery cafés opened this year alone, Paris Baguette is continuing along an impressive growth trajectory, working to permeate markets across the nation and become the true go-to neighborhood bakery café for guests everywhere.

Utah is an especially attractive market for this development because of their lack of bakery concepts and high demand.

“I ate at Paris Baguette throughout my childhood, but when I moved to the U.S., I realized there were no locations near me,” said Su Kim, Utah’s first franchisee. “After completing some independent market research, I felt confident that Paris Baguette would be a great fit for the Salt Lake City area, providing an alternative gathering place for members of the community who were uninterested in other leisure options like casinos or bars.”

“We look forward to expanding in Utah and are confident that Paris Baguette will be a great fit for the state,” Lavinder added. “Passionate owners will be bringing something truly special to their neighborhoods, and the impact will be astounding.”

As they grow, Paris Baguette is looking to partner with franchise owners who are genuinely excited to bring something new and special to their local communities. With a passion for both their own neighborhoods and the larger Paris Baguette brand, new franchise owners are well-qualified to cultivate connections with their guests while providing a vibrant locale for family celebrations, morning coffee breaks and other big moments.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/parisbaguette/info.