Vancouver Is Awesome: ‘People Are Fiercely Loyal to the Brand’: What to Expect as Paris Baguette Enters the Vancouver Food Scene

With 4,000 locations around the world, Paris Baguette, the bakery café franchise that focuses on quality and freshness, has built an incredibly loyal fan base. As they plan to open their first Vancouver franchise later this year, the Paris Baguette leadership team says the brand is bringing something truly unique to the community.

Paris Baguette offers over 100 fresh-made cakes, breads and pastries, something Mat Miskiman, Paris Baguette's senior manager of real estate and franchise development in Canada, says "most folks have never seen all in one place.”

Because Paris Baguette offers an elevated version of the neighborhood bakery café, they have successfully brought communities together around great food and beverages, building remarkable loyalty. 

"People are fiercely loyal to the brand," Miskiman told Vancouver Is Awesome. 

The new bakery café is currently in progress at 1150 Alberni St., and work on a second location in Coquitlam is underway. Paris Baguette plans to open several more Vancouver-area bakery cafés as they develop a presence across Canada.

Read the full article here.