Pollo Campero Multi-Unit Franchisee Bringing Central American Flavor to Rock Hill, Introducing South Carolina to Pollo Campero for the First Time

ROCK HILL, SC — Gilmer Alfaro, an immigrant from El Salvador and seasoned restaurateur, is opening his fourth Pollo Campero restaurant — the first in South Carolina — in Rock Hill. With over 100 U.S. locations and close to another 300 worldwide, the Central American chicken franchise is growing quickly, bringing family-recipe-inspired, flavorful chicken meals to the markets it enters. Rock Hill’s new Pollo Campero restaurant is expected to open on April 30 at 1022 Riverview Road, Rock Hill, South Carolina 29732.

“I opened my first restaurant in 2016 and, since then, have been passionate about bringing only the best and highest quality of food to the communities we serve. Years ago, I fell in love with Pollo Campero, and I am excited to open our fourth location in Rock Hill. We look forward to serving the Rock Hill community,” Alfaro said.

Pollo Campero’s new Rock Hill location is the latest addition to the fast-growing franchise brand’s roster of thriving restaurants, and marks the brand’s entry into South Carolina.

“We are always looking for passionate leaders with strong ties in their communities to join our family,” said Blas Escarcega, vice president of franchise development. “Gilmer understands what makes Pollo Campero so special, and we are excited to have him introduce the brand to diners who haven’t tried us yet. We know they are going to find fantastic success in Rock Hill.”

After opening 11 restaurants, increasing systemwide sales by 19% and introducing new menu items at select locations in 2023, Pollo Campero crossed the 100-restaurant milestone in the U.S. earlier this year. With this major achievement, the leadership team is even more confident in the brand’s ability to continue its rapid growth nationwide with the support of both new and legacy guests.

“We have a fan base that has known us for many years in Central America and has continued to support our growth efforts wherever we go,” Escarcega said. “We’re very happy with the legacy customer base, and we also have new consumers that don’t know us but have been very open to coming and trying our food, and they continue to come. They love our food, menu and offerings.”

Pollo Campero is looking to continue its rapid growth across the U.S. with plans to open at least 25 new restaurants this year. The franchise is targeting expansion, both through corporate growth and franchise partnerships, in Tennessee, North Carolina, South Carolina, Northern Florida, Utah, South Texas and Colorado.

About Pollo Campero

Founded in 1971 in Guatemala, Pollo Campero has risen to global fame with its distinctive and delicious chicken dishes. Boasting more than 350 locations worldwide, the franchise is rapidly expanding in the United States. As it celebrates the milestone of 100 U.S. stores, Pollo Campero is set to win over American hearts (and palates) by introducing the rich flavors, unique menu and warm traditions Central Americans have loved for decades, adding a vibrant twist to the thriving quick-service restaurant (QSR) chicken market in the U.S. Discover more about Pollo Campero at https://camperofranchise.com/.