QSR: Pollo Campero Continues Growth Momentum Into 2024

Pollo Campero, the iconic Central American chicken franchise, is continuing along an impressive growth trajectory after meaningful expansion in 2023. Last year, the system opened 11 new U.S. restaurants, surpassed $275 million in systemwide revenue and increased its transaction count by over 13%.

“2023 was a great year for our growth, both in terms of unit count and other progress made for the system as a whole,” Blas Escarcega, vice president of franchise development, told QSR. “In addition to opening 11 new restaurants, we were able to launch a breakfast menu at some locations and introduce a new prototype to the St. Cloud, Florida community. The entire system also saw a 19% increase in sales year over year, illustrating the continued demand for our flavorful chicken meals in all the markets we enter.”

Now, the brand is looking to continue this momentum through 2024. Pollo Campero is set to cross the 100-restaurant mark in the U.S. in March, and has plans to open at least 25 total restaurants this year. It is also looking to award five new franchises this year, focusing on development in Tennessee, North Carolina, South Carolina, Northern Florida, Utah, South Texas and Colorado.

Read the full article here.