Uni K Wax Revolutionizes the Industry with ElastiKWax™: A Mother’s Pioneering Innovation of Best-in-Class Waxing

When people think of waxing, they often think of the pain, awkwardness and discomfort. But Uni K Wax, the pioneering waxing brand born from a mother's personal quest to find the best waxing options for her teenage daughters, set out to change all of that. With a natural wax that offers unmatched comfort, and a unique approach to skin-friendly hair removal, Uni K Wax has grown to include 34 locations in states including Florida, New York, New Jersey and Texas. Now, with big plans to come to more communities throughout the country, Uni K Wax is well on its way to truly redefining the beauty industry.

"This is the most innovative brand in the marketplace thanks to our natural, flexible, body temperature wax,” said Heather Elrod, Uni K Wax’s Executive Chair. “That product differentiation is really the foundation of everything. I’ve tried it all and nothing matches the comfort of Uni K Wax. The product is superior, the experience is superior – that is why we have such raving fans, and why we believe Uni K Wax will be one of the fastest growing brands in the country.”

A Unique History and a Pioneering Vision

Immigrating to the U.S. from Argentina in the ‘90s, Noemi Grupenmager didn’t know she was destined to forever transform the perception of hair removal, making it an integral aspect of a woman's regular beauty regimen. Her entry into the beauty space came through a personal frustration with the subpar waxing services commonly found in hair and nail salons — an issue she and her daughters had been dealing with for years. 

Instead of the typical options, Grupenmager envisioned a specialized studio dedicated entirely to waxing. This place would exude warmth and invite clients into an environment that emphasized cleanliness, professionalism and affordable pricing. Most important of all, she envisioned a waxing formula devoid of harsh chemicals and harmful synthetic components.

In 1993, after exhaustive laboratory studies and market analysis, Grupenmager’s dream materialized with the first Uni K Wax studio in South Beach, Florida. This establishment marked the U.S.'s first-ever salon focused solely on waxing and was servicing 200 customers a day within just six months. The studio's trump card? ElastiKWax™ — a unique, eco-friendly wax blend crafted from beeswax and an exclusive pine tree resin. This innovation was a breath of fresh air in an industry dominated by the painful, scalding honey-wax and paper strip methods. Given its flexibility and application at body temperature, Uni K Wax's offering provided a seamless, non-irritating experience.

Armed with this one-of-a-kind product, the Uni K Wax journey was set in motion. In her trailblazing venture, Grupenmager introduced an expansive range of waxing treatments, ensuring every nook and cranny of the body was catered to. She meticulously curated application and removal processes to maximize comfort and efficiency, right from the preparatory antiseptic steps to post-wax care.

Today, the Uni K Wax brand offers a dynamic blend of 160 waxing services, including body, bikini/commando and face, for unisex customers. 

Smoother Skin, Warmer Wax and Faster Service 

From day one, Uni K Wax set out to be more than just another name in the beauty space — it wanted to be a seismic shift in how consumers experience waxing, from eyebrow waxing to facial waxing, Brazilian bikini wax and full body wax.

“This is the most comfortable, spa-like waxing experience in the industry,” said Elrod. “Noemi truly saw the future, and our proprietary wax stands testament to her vision. The difference is day and night with other waxes.”

And Uni K’s wax is distinct from other generic products masked under "proprietary" labels, Elrod says. The brand manages its own in-house distribution facility in Miami, ensuring that only the best products reach their salons, without the higher costs associated with third-party manufacturers. 

In terms of the Uni K Wax experience, another differentiator is the Wax Lab™ within each studio, managed by a lab technician, ensuring precision in preparation and leading to minimal waste. 

“The lab is the very heart of each of our natural wax studios, where the pristine preparation of our wax takes place,” said Elrod. “Other competitors need a larger waxing room because the waxer has to walk the whole circumference of the waxing table in order to perform the services. With Uni K, it is a much easier application process, which transforms the whole business model and industry.”

Uni K Wax is about a holistic, hygienic and exceptional experience. That’s why every customer gets their own wax warmer, individually prepared. Certified in a specialized technique, each waxer undergoes rigorous training at the brand’s Uni K University, educated in both theory and practice to deliver consistent, exceptional results to every customer, every visit.

The care doesn’t doesn’t stop at the studios either. Uni K Wax offers an after-care product line to extend results in between waxing sessions. This includes bikini brushes, body lotions, scrubs and more. All products are free from parabens, preservatives and gluten. 

All in all, it's no wonder Uni K Wax boasts an impressive average Yelp rating of 4.9, highlighting its unwavering dedication to customer delight.

Coming to a City Near You

Having already expanded to 32 franchised and two corporate locations in states including Florida, New York, New Jersey and Texas, Uni K Wax is on an ambitious trajectory. With recent backing and acquisitions, they aim to bring their unique services to even more consumers, targeting areas like Texas, Arizona, Florida, Colorado and several others.

Overall, Uni K Wax isn't just another waxing salon; it's a revolution. For those seeking a comfortable, skin-friendly waxing experience, Uni K Wax is the ultimate destination. 

“This will be one of the fastest-growing franchises in the country — I am convinced of that,” said Elrod. “Our goal is to bring our services to every market worldwide.”

The total investment necessary to begin operation of a Uni K Wax Studio ranges from $390,135 to $650,345, depending upon the size of the location and the type of market in which it is located. If you sign a Multi-Unit Development Agreement, your Initial Franchise Fee will be reduced to $355,000 for your third Studio and $330,000 for all Studios you agree to develop for 6+.

For more information, visit: https://unikwax.com/franchises/