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Building a Modern Franchise Brand in 2026 — Local Store Marketing That Actually Lifts Sales
Franchise Your Business
Oct 13, 20265 min read

Building a Modern Franchise Brand in 2026 — Local Store Marketing That Actually Lifts Sales

Local store marketing works when franchisees stop treating it as a collection of one-off promotions and start building visibility, reputation and relationships in the communities they serve.
Luca Piacentini

Luca Piacentini

1851 Managing Editor

What Are Common Franchise Resale Mistakes I Should Avoid?
Buy a Franchise
Oct 13, 20264 min read

What Are Common Franchise Resale Mistakes I Should Avoid?

Franchise owners preparing to sell should involve the franchisor early, set a realistic asking price and have their financial and business records in order.
Victoria Campisi

Victoria Campisi

Staff Writer

image of jake vance owner of tru blue home service franchise in Beaverdam Virginia
Franchisee Stories
Oct 13, 20266 min read

Jake Vance Launches TruBlue of Hanover County & Glen Allen to Help Local Homeowners and Build a Family Legacy

Inspired by his family’s experience, Vance brings handyman, home maintenance and aging-in-place services to the community.
Dayton Whitman

Dayton Whitman

Staff Writer

Mister Sparky Electric

Why Mister Sparky Electric’s Essential Service Model Generates Year-Round Demand
Why Mister Sparky Electric’s Essential Service Model Generates Year-Round Demand

Benjamin Franklin Plumbing

 How Benjamin Franklin Plumbing Franchisees Are Meeting the Demand
America's Aging Homes Need Plumbing Upgrades: How Benjamin Franklin Plumbing Franchisees Are Meeting the Demand

Fresh Coat

Top Three Myths About Owning a Fresh Coat Franchise and What You Should Really Know
Top Three Myths About Owning a Fresh Coat Franchise and What You Should Really Know

DRYmedic Restoration

How DRYmedic Restoration Franchise Owners Are Helping Communities Recover Faster From Extreme Weather
How DRYmedic Restoration Franchise Owners Are Helping Communities Recover Faster From Extreme Weather

The Brass Tap

How Karl Waller and His Family Turned Community Connection Into Award-Winning Success With Brass Tap
How Karl Waller and His Family Turned Community Connection Into Award-Winning Success With The Brass Tap

Pet Wants

How Pet Wants Keeps Franchisees Ahead of Pet Industry Trends
How Pet Wants Keeps Franchisees Ahead of Pet Industry Trends

Keke's Breakfast Cafe

Loyal Keke’s Breakfast Cafe Customers Sign Five-Unit Deal to Bring Concept to Cleveland
Loyal Keke’s Breakfast Cafe Customers Sign Five-Unit Deal to Bring Concept to Cleveland

The Brass Tap

The Brass Tap Signs Franchise Agreement to Open First Delaware Location in Middletown
The Brass Tap Signs Franchise Agreement to Open First Delaware Location in Middletown

Newk’s Eatery

Why Newk's Eatery Sees Broward County and South Florida as a Multi-Unit Growth Opportunity
Why Newk's Eatery Sees Broward County and South Florida as a Multi-Unit Growth Opportunity

Lawn Squad

How Much Can You Make as a Lawn Squad Franchise Owner?
How Much Can You Make as a Lawn Squad Franchise Owner?

Urban Bird Hot Chicken

Photo of Urban Bird Hot Chicken food and drinks
Why Urban Bird Hot Chicken's Commitment to Fresh-to-Order Food Creates a Competitive Advantage for Franchisees

Layne's Chicken Fingers

Inside Top-Performing Layne’s Chicken Fingers Franchises: What It Takes To Lead the Pack
Inside Top-Performing Layne's Chicken Fingers Franchises: What It Takes To Lead the Pack

Mason's Famous Lobster Rolls

image of lobster rolls from mason's famous lobster rolls franchise
Why Lobster Lovers Keep Coming Back to Mason's Famous Lobster Rolls

Mason's Famous Lobster Rolls

image of mason's lobster rolls franchise opportunity details
How Mason's Has Expanded Into a 43-Unit Lobster Roll Franchise and Why The Brand Wants Multi-Unit Operators Next

inLIFE Wellness

Top 5 Reasons to Buy an inLIFE Wellness Franchise in 2027
Top 5 Reasons to Buy an inLIFE Wellness Franchise in 2027

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    Dillas Quesadillas

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FSC Franchise Co. Launches Limited-Time Franchise Incentive for Beef ‘O’ Brady’s and The Brass Tap

FSC Franchise Co. Launches Limited-Time Franchise Incentive for Beef ‘O’ Brady’s and The Brass Tap

New and existing franchisees can take advantage of reduced franchise fees, first-year royalty relief and grand opening marketing support for qualifying restaurants signed by the end of 2026.
Top 10 Franchise Events in 2026

Top 10 Franchise Events in 2026

Franchise conferences, expos and trade shows offer invaluable education and opportunities for networking with suppliers and other franchise industry experts.
Bonchon Acquired by Minor Food and Serruya Private Equity

Bonchon Acquired by Minor Food and Serruya Private Equity

Bonchon enters its next phase with plans to strengthen its U.S. infrastructure and pursue measured growth across North America and other markets in the Americas.
…

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