Franchise Deep Dive: ReUp Franchise Costs, Fees, Profit and Data

Despite being relatively new to the franchise space, ReUp Living has established a solid business model and has forged a path to success with 12 franchisees and counting.

By Jeff DwyerStaff Writer

2:14PM • 10/27/23

LAST UPDATED: October 24, 2023
FRANCHISE WEBSITE: https://www.reupliving.com/franchise
NUMBER OF LOCATIONS: 12
REPORTED COST TO GET IN: $45,000
REPORTED ROI (Item 19): N/A

ReUp Living is a real estate startup franchise that helps homeowners sell their homes for more by fronting the remodeling costs and managing all renovations. The brand partners with realtors nationwide to expand the services they offer their clients, as well as boost their commissions and handle project management on their behalf.

ReUp was established in 2021 by founder Ryan Sawchuk, and soon began offering franchise opportunities. By 2022, the brand had onboarded its first three franchisees in Houston and South Dallas, Texas as well as Las Vegas, Nevada.

How Many ReUp Living Locations Are There?

As of October 2023, ReUp Living has signed on 12 total franchisees across Michigan, Texas, Nevada, Colorado, Florida and Idaho. The brand also has two corporate locations in Austin and San Antonio, Texas and has recently been approved to sell in Maryland and Arizona. ReUp Living is not currently offering franchise opportunities in the following states:

California
Minnesota
New York
North Dakota
Rhode Island
Hawaii
Washington
Wisconsin

What Is ReUp Living’s Business Model?

ReUp’s business model is focused on partnering with home sellers to remodel and increase the value of their home before they list it on the market. In an interview with 1851 Franchise, ReUp’s Vice President of Operations Andrew Mitchell said the brand combines “all aspects of the home renovation process into a seamless offering for homeowners with no out of pocket costs.”

According to the brand’s consumer-facing website, ReUp fronts all the renovation costs and manages everything from the remodel itself, to the contractors, budget and materials, and then splits the profit it created with the homeowner at closing time, which can generate between a 30% and 50% cash on cash return over four months. The brand completes roughly 80% to 90% of the renovation and then lets potential buyers choose the finishing touches on the home.

For prospective franchisees, Mitchell described ReUp as being a “very involved franchisor,” that takes care of everything from the underwriting on the backend, all sourcing of the capital, all of the real operations of the business, so that franchisees can be “solely focused on their sales pipeline, generating leads, and focused on creating great customer experiences.”

The ideal franchise candidate should have real estate and project management experience, and be good at building relationships. However, franchisees do not require a physical storefront and can get started with just a car, cellphone and good internet connection, so they can begin to find prospective deals and renovation projects.

How Much Can ReUp Living Franchise Owners Make?

ReUp Living does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost To Open a ReUp Living Franchise?

As of the publishing of this story, the initial investment cost to franchise is $45,000. This fee guarantees franchisees will have exclusive rights to a protected territory of up to one million people.

Who’s On ReUp Living’s Leadership Team?

What Helpful Articles Can I Read to Learn More About ReUp Living?

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